Case 2

Objective: Reduce time delays and cost of administration to de-risk marketing and enable better decision making using KPIs.

This international company has set up detailed metrics and KPIs to monitor its marketing activity. However its data is held in many silos across the company and internationally making report collation difficult, prone to human error, costly and inefficient.

Systencess is engaged to extract data to populate the KPIs and corporate dashboards from these disparate datasets and to deliver the data to management in a timely fashion.

Results: the company’s marketing division is able to demonstrate its RoI to senior management in a timely fashion, enabling better investment decisions to be made.